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A vase created in around 490 BCE bears the inscription “Sophilos painted me” indicating that the object was both fabricated and painted by a single potter.Branding may have been necessary to support the extensive trade in such pots.However, the term has been extended to mean a strategic personality for a product or company, so that ‘brand’ now suggests the values and promises that a consumer may perceive and buy into.Over time, the practice of branding objects extended to a broader range of packaging and goods offered for sale including oil, wine, cosmetics and fish sauce.
Branding and labelling have a very ancient history.
Branding probably began with the practice of branding livestock in order to deter theft.
Images of branding oxen and cattle have been found in ancient Egyptian tombs, dating to around 2,700 BCE.
Mosaic showing garum container, from the house of Umbricius Scaurus of Pompeii.
The inscription which reads "G(ari) F(los) SCO(mbri) SCAURI EX OFFI(CI)NA SCAURI" has been translated as "The flower of garum, made of the mackerel, a product of Scaurus, from the shop of Scaurus" One merchant who made good use of the titulus pictus was Umbricius Scauras, a manufacturer of fish sauce (also known as garum) in Pompeii, circa 35 CE.