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The agency usually indicates if a woman has access to email, and women who have such an advantage do not stay single for long.

But addresses and corresponding services are not where agencies make real money.

Western agencies usually start by placing ads in local Russian newspapers that promise to help women in search of a partner abroad. Usually a lady will send applications to 5-15 agencies that placed ads in the same newspaper.

When an agency has enough profiles to start from, they launch a website, and offer the women's information to men.

The strong point of Western agencies is their large databases, but it turns out to be their weakness as well: the larger the database is, the more difficult it is to manage and keep it up to date.

That's why applying to women who have been in the database of a large agency for a long time is like trying to buy a car with the help of private ads from last year's newspaper.

A lady featured by a well established agency can receive up to 50 letters A WEEK, especially if she has an email address.

The agency invites all female clients to participate in "socials" though usually only ladies from the same city attend the events; most of women cannot afford to travel.

The agency places advertisements in local media announcing the forthcoming gathering to ensure enough attendants.

When the agency has a database of over a thousand ladies, after some period, it will start offering romantic tours to Russia/Ukraine.

At this stage the agency can afford to have an office in Russia.

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