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To raise buzz and awareness for the theatrical release of The Transporter Refueled, Playboy developed a truly integrated campaign that centered around a press screening and exclusive release party at the Playboy Mansion.
In partnership with Hornitos, Playboy did something that had never been done in the 63 year history of the brand: developed a custom, multidisciplinary content franchise themed to Hornitos’ “Not Just Any” brand messaging across Playboy’s print, digital, social, video and event platforms. The program was complemented by a variety of digital, event and social activations.
Age: 25 Birthplace: Anaheim, California, United States of America Profession: Actor, Singer Credits: Switched at Birth, The Carrie Diaries, Zoey 101, Ned's Declassified School Survival Guide, Aliens in the Attic, more Josh Hutcherson and Vanessa Hudgens admitted they dated briefly during 2011.
Age: 24 Birthplace: Union, Kentucky, United States of America Profession: Actor Credits: The Hunger Games: Mockingjay - Part 1, The Hunger Games: Catching Fire, Bridge to Terabithia, The Hunger Games Also Ranked #28 on The Best Short Actors #20 on Which Young Actor Is The Next Tom Hanks?
Content included ways to enjoy scotch, how to make a classic Rob Roy cocktail and a holiday gift guide.
Playboy teamed up with Dodge for a 360-degree program designed to drive maximum awareness for the brand’s car models through presence at Playboy’s high-profile Super Bowl Party, complemented by a high-impact print execution and digital campaign.